Communications Planning + Execution

Content is king and social media is the largest megaphone. Your potential clients will look at your social media before ever meeting you face to face. Make sure to leave a lasting impression. 

Staying in touch with clients and demonstrating your value is a critical part of your day. Learning how to mastermind a contact list, layout an email template, reformat graphics, and translate bounce rates, shouldn't be. 

Become the go-to for a particular topic by demonstrating your value to the industry. Using a multichannel distribution approach to educate the industry is a sure fire way to get noticed and sought out for your topic. 

Strategy should be consistent throughout. Internal programming can help educate your staff on an upcoming trend, elevate team building by discussing topics such as DEI, and create a culture where everyone's voice is heard. It also provides yet another marketing opportunity. 

Video and podcasts are the most consumed type of content. These pieces are often viewed as big and scary but can easily be achieved with a plan. This type of content is fun and engaging. Just think of all the things you could talk about; projects, industry trends, community engagement, office culture, etc. 

"What gets measured gets done"

Without KPIs your just shooting in the dark. When you set goals you are able to adjust your strategy along the way as needed to ensure those goals are met.